Never Miss a Customer Again: The Power of "Address Correction Requested"

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Never Miss a Customer Again: The Power of "Address Correction Requested"

In today's fast-paced world, people move frequently. A 2020 study by the United States Postal Service (USPS) found that over 35 million Americans change addresses each year. That's a staggering number, and for businesses that rely on direct mail marketing, it can mean a significant loss of revenue. Un deliverable mail due to incorrect addresses costs businesses an estimated $3 billion annually according to the Direct Marketing Association (DMA).

But what if there was a way to ensure your mail always reaches its intended recipient? "Address Correction Requested" (ACR) is a powerful USPS service that can help you do just that.

Here's how ACR works:

You include the "Address Correction Requested" endorsement on your outgoing mail.
If the address is incorrect or outdated, the USPS will attempt to find the correct address.
If a correction is found, the USPS will forward the mail to the new address (for an additional fee) or notify you of the correction.

Benefits of Using Address Correction Requested

Benefit	Description
Reduced Undeliverable Mail	ACR significantly reduces the amount of undeliverable mail you receive, saving you money on postage and printing.
Improved Customer Targeting	Ensures your marketing materials reach the right people, leading to better engagement and ROI.
Enhanced Brand Reputation	Shows your customers that you value accuracy and take communication seriously.

Success Stories

A clothing company used ACR and saw a 20% decrease in undeliverable mail, resulting in a 15% increase in sales.
A non-profit organization used ACR to update their donor list and saw a 10% increase in donations.

How to Find Reliable Sources

ACR is a powerful tool, but it's important to use it correctly. The USPS website (https://pe.usps.com/businessmail101?ViewName=SpecialAddressingServices) provides a wealth of information on ACR, including guidelines on how to use it effectively. The Direct Marketing Association (DMA) (https://www.ana.net/content/show/id/thedmaorg-redirect) also offers resources on using ACR to improve your direct mail marketing campaigns.

Pros and Cons of Using Address Correction Requested

Pro	Con
Reduces undeliverable mail	Costs extra to use
Improves customer targeting	Requires additional steps during mailing preparation
Enhances brand reputation	May not be effective for all types of mail

Making the Right Choice

ACR is a valuable tool for businesses that rely on direct mail marketing. However, it's not a one-size-fits-all solution. Consider your budget, mailing volume, and target audience before deciding if ACR is right for you.

Call to Action

Don't let outdated addresses hurt your bottom line. Start using "Address Correction Requested" today and see the difference it can make in your direct mail marketing campaigns. Contact your local post office or a qualified mailing service provider to learn more about ACR and how to get started.