Revel Casino: A Guide to Atlantic City's Architectural Marvel

Introduction

Revel Casino, designed by renowned architect Bruce Eichner, was once a beacon of glamour and innovation in Atlantic City. Its towering glass façade, opulent amenities, and cutting-edge attractions drew crowds from near and far. However, after a tumultuous history marked by bankruptcy and legal battles, Revel's doors closed in 2014, leaving behind an architectural legacy that continues to fascinate.

The Rise and Fall of Revel

Eichner's vision for Revel was grand: a resort that would redefine the Atlantic City experience. Built at a cost of $2.4 billion, Revel opened in 2012 with high hopes. It boasted 1,399 guest rooms, a 130,000-square-foot casino, a state-of-the-art spa, and a rooftop pool with stunning views.

Despite the initial fanfare, Revel faced challenges from the start. The casino's revenue fell short of projections, and financial troubles ensued. In 2014, Revel filed for Chapter 11 bankruptcy protection. After several failed attempts at revival, the resort was sold in 2018 to AC Ocean Walk.

Architectural Legacy

While Revel's business venture may have been short-lived, its architectural impact remains. Eichner's design blended elements of modernism and art deco, creating a visually striking structure. The glass façade, which covers 1.2 million square feet, provides ample natural light and offers panoramic views of the Atlantic Ocean.

The interior of Revel also boasted impressive features. The grand lobby featured a 24-foot bronze chandelier, while the casino floor was adorned with vibrant LED displays and custom-made gaming tables. The rooftop pool, which has now been converted into a public outdoor space, was once a popular spot for relaxation and recreation.

Stories and Lessons

The rise and fall of Revel offers several valuable lessons for aspiring entrepreneurs and business leaders:

• Overconfidence can lead to downfall. Eichner's ambitious plans for Revel were based on optimistic projections that ultimately proved unrealistic. It's crucial to conduct thorough market research and be prepared for unforeseen challenges.
• Financial management is paramount. Revel's financial troubles were exacerbated by poor cash flow management and high operating costs. Businesses must have strong financial foundations and be able to weather economic downturns.
• Innovation can be both a blessing and a curse. Revel's cutting-edge amenities were a major selling point, but they also contributed to its high construction and operating expenses. Innovation must be balanced with financial sustainability.

Why Revel Matters

Despite its financial difficulties, Revel played a significant role in Atlantic City's history:

• It brought new investment to the city. The construction of Revel created jobs and stimulated economic growth.
• It raised the bar for resort design. Revel's modern architecture and luxurious amenities set a new standard for Atlantic City casinos.
• It left a legacy of community involvement. Revel supported local charities and organizations, and its rooftop pool has become a popular public space.

Benefits of Visiting Revel

Today, Revel offers visitors a unique experience:

• Architectural exploration. Visitors can admire the building's striking exterior and tour the remaining public areas, including the rooftop pool.
• Cultural events. Revel hosts various cultural events throughout the year, including art exhibitions, concerts, and festivals.
• Historical significance. Revel's brief but eventful history is an important part of Atlantic City's story.

Pros and Cons

Pros:

• Unique architectural design
• Historic significance
• Public access to rooftop pool
• Cultural events

Cons:

• Closed as a casino
• Limited amenities compared to active casinos
• Located in a less desirable area of Atlantic City

Call to Action

If you're interested in architecture, history, or simply want to explore a unique landmark, visit Revel Casino in Atlantic City. While it may no longer be a thriving gambling destination, its architectural legacy and community impact continue to make it a worthwhile destination.

Additional Resources

• Official Revel Casino website
• Bruce Eichner's architectural portfolio
• Atlantic City Tourism

Tables

Table 1: Revel Casino Vital Statistics

Table 2: Revel Casino Revenue and Losses

Table 3: Revel Casino Employment and Economic Impact