Maison Miharayasuhiro: A Japanese fashion label founded in 1997 by the enigmatic designer Miharayasuhiro has consistently defied convention, embracing a revolutionary approach to design that seamlessly blends the past, present, and future.
Miharayasuhiro, born in 1973, embarked on his fashion journey at the Bunka Fashion College in Tokyo. His formative years were marked by a fascination with the deconstructionist movement, which emphasized the subversion of traditional silhouettes and the exploration of unexpected materials.
In 1997, Miharayasuhiro launched his eponymous label, catapulting himself into the spotlight with his first collection. This debut showcased a groundbreaking approach to traditional Japanese garments, characterized by unconventional cuts, asymmetrical designs, and a whimsical playfulness.
Deconstruction, a defining element of Miharayasuhiro's work, involves the methodical disassembly and reassembly of garments, often resulting in unexpected and innovative forms. His designs challenge established notions of clothing, blurring the lines between art and fashion.
Reconstruction, on the other hand, entails the transformation of existing garments into new creations. Miharayasuhiro masterfully combines disparate elements, such as vintage fabrics, military surplus, and even discarded materials, to form cohesive and thought-provoking pieces.
Miharayasuhiro's designs are not merely garments; they are wearable works of art. His approach to fashion is akin to that of a sculptor, meticulously crafting each piece with an obsessive attention to detail.
The label's aesthetic often draws inspiration from surrealism, incorporating unexpected juxtapositions, fragmented motifs, and a healthy dose of playful absurdity. Miharayasuhiro's creations are not simply functional attire but rather extensions of his artistic vision.
Throughout his career, Miharayasuhiro has forged collaborations with renowned figures across various disciplines, including artists, musicians, and photographers. These partnerships have further enriched his creative output, resulting in limited-edition collections and thought-provoking installations.
Yohji Yamamoto, the legendary Japanese designer, has been a close collaborator of Miharayasuhiro. Their shared belief in deconstruction has led to several joint projects, including the "Ground Y by Yohji Yamamoto" line, which blends Yamamoto's minimalist aesthetic with Miharayasuhiro's experimental spirit.
Hiroshi Fujiwara, the influential Japanese streetwear icon, has also collaborated with Miharayasuhiro. Their partnership has yielded innovative footwear and apparel collections that fuse high fashion with urban sensibilities.
Miharayasuhiro's footwear designs are perhaps the most iconic and recognizable elements of his label. His revolutionary approach to shoemaking involves the deconstruction and reconstruction of traditional silhouettes, resulting in avant-garde creations that challenge established notions of footwear.
Unconventional proportions are a hallmark of Miharayasuhiro's footwear. He plays with scale and volume, creating exaggerated and eye-catching shapes that defy expectations.
Unexpected materials are also employed, including recycled leather, industrial fabrics, and even vintage fabrics. These unconventional choices lend a unique and tactile dimension to his designs.
Miharayasuhiro's footwear has gained a cult following among fashion-forward individuals who appreciate its unique blend of experimentation and craftsmanship. His designs have graced the feet of countless celebrities and have been featured in major fashion publications worldwide.
Region | Number of Stores |
---|---|
Japan | 10 |
Europe | 5 |
North America | 3 |
Asia (excluding Japan) | 2 |
Other | 1 |
Year | Revenue (USD) |
---|---|
2017 | $55 million |
2018 | $62 million |
2019 | $70 million |
2020 | $65 million (estimated) |
Item | Percentage of Total Sales |
---|---|
Footwear | 65% |
Apparel | 25% |
Accessories | 10% |
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What is Miharayasuhiro known for?
Miharayasuhiro is known for its innovative and deconstructed approach to fashion, which involves the subversion of traditional silhouettes and the exploration of unconventional materials.
Who is the founder of Miharayasuhiro?
Miharayasuhiro is the founder and creative director of the eponymous label.
Where can I find Miharayasuhiro products?
Miharayasuhiro products can be found in select retail stores and online retailers worldwide. The label also operates a flagship store in Tokyo, Japan.
Is Miharayasuhiro considered a luxury brand?
Yes, Miharayasuhiro is considered a luxury brand due to its high price point and exclusive positioning within the fashion industry.
What celebrities have worn Miharayasuhiro?
Numerous celebrities, including Kanye West, Rihanna, and Lady Gaga, have worn Miharayasuhiro designs.
Is Miharayasuhiro sustainable?
While Miharayasuhiro does not explicitly define itself as a sustainable brand, it has incorporated eco-friendly practices into some of its collections, such as the use of recycled materials.
What are the most iconic Miharayasuhiro designs?
Among the most iconic Miharayasuhiro designs are the deconstructed sneakers, asymmetrical garments, and reconstructed vintage pieces.
Is Miharayasuhiro a good investment?
Miharayasuhiro products can be considered a good investment for fashion-forward individuals who appreciate unique and collectible designs. Like other luxury brands, Miharayasuhiro pieces may retain or even increase their value over time due to their exclusivity and limited availability.
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