Absolute Radio: Your Ultimate Guide to 100% Greatest Hits

About Absolute Radio

Absolute Radio is the UK's leading classic hits radio station, broadcasting to over 8 million listeners every week. Launched in 2012, the station plays a vast catalog of the biggest and best hits from the 1960s to the present day.

With a team of renowned DJs, including Christian O'Connell, Geoff Lloyd, and Dave Berry, Absolute Radio is known for its entertaining and engaging programming. The station also features exclusive interviews, live music sessions, and special events.

100% Greatest Hits

Absolute Radio prides itself on playing "100% Greatest Hits." The station's playlist includes a wide range of tracks from a diverse array of artists, including:

• The Beatles
• The Rolling Stones
• Queen
• Elton John
• Fleetwood Mac
• David Bowie
• U2
• Madonna
• Lady Gaga
• Coldplay

How to Listen

You can listen to Absolute Radio in several ways:

• FM: Tune in to Absolute Radio on your local FM frequency.
• DAB: Find Absolute Radio on your digital radio receiver.
• Online: Stream Absolute Radio live through the station's website or app.
• Smart Speakers: Ask your smart speaker (e.g., Alexa, Google Home) to play Absolute Radio.

Program Highlights

Absolute Radio offers a lineup of popular shows, including:

• The Christian O'Connell Breakfast Show: A fast-paced and entertaining morning show with the latest news, interviews, and music.
• The Geoff Lloyd Hometime Show: A relaxed and informative afternoon show with music, competitions, and special guests.
• The Dave Berry Evening Show: A nostalgic evening show featuring classic hits and interviews with legendary artists.
• The Absolute Radio Chart Show: A weekly countdown of the biggest hits from the past and present.

Audience Demographics

Absolute Radio's target audience is adults aged 35-54. The station also attracts a significant number of listeners aged 25-34 and 55+.

Awards and Recognition

Absolute Radio has won numerous awards, including:

• Radio Academy Gold Award for Best National Radio Station (2015)
• MBW Radio Station of the Year (2017)
• Sony Radio Academy Award for Best Music Station (2019)

Call to Action

If you're looking for a radio station that plays the greatest hits from all eras, tune in to Absolute Radio today! You can listen on FM, DAB, online, or through your smart speaker.

Additional Resources

• Absolute Radio website: https://www.absoluteradio.co.uk/
• Absolute Radio app: https://play.google.com/store/apps/details?id=com.absoluteradio
• Absolute Radio social media:
  • Facebook: https://www.facebook.com/absoluteradio
  • Twitter: https://twitter.com/absoluteradio
  • Instagram: https://www.instagram.com/absoluteradio/

The Rise of Classic Hits Radio

Key Trends

Over the past decade, classic hits radio has emerged as a dominant force in the radio landscape. According to Ofcom, the UK's communications regulator, classic hits stations account for over 20% of all radio listening.

This trend is driven by a number of factors, including:

• Nostalgia: Listeners are tuning into classic hits stations to reconnect with the music they grew up with.
• Familiarity: Classic hits are instantly recognizable and provide a sense of comfort and familiarity.
• Demographics: The target audience for classic hits radio is growing as the population ages.

Table 1: Classic Hits Radio Listening

The Future of Classic Hits Radio

Classic hits radio is expected to continue to grow in popularity in the coming years. As the population ages, the demand for nostalgic and familiar music will increase.

Radio stations are also investing in new technologies to reach their audience. For example, Absolute Radio has launched a mobile app and a smart speaker skill, allowing listeners to access the station anytime, anywhere.

Digital Transformation in Radio

The Impact of Streaming

The rise of digital streaming has had a major impact on the radio industry. Listeners now have access to a vast library of music on demand, which has led to a decline in traditional radio listening.

However, classic hits radio stations have been relatively resilient to the streaming revolution. This is because their target audience is less likely to switch to streaming services.

Table 2: Digital Listening Habits

The Role of Podcasts

Podcasts have also become increasingly popular in recent years. However, podcasts are typically consumed on-demand, while radio is often listened to live. This means that podcasts are less likely to compete directly with classic hits radio stations.

Table 3: Podcast Listening Habits

Conclusion

Absolute Radio is the UK's leading classic hits radio station, playing the greatest hits from the 1960s to the present day. The station's target audience is adults aged 35-54, and its popularity is growing as the population ages.

Although classic hits radio stations face competition from streaming services and podcasts, they are expected to continue to grow in popularity in the coming years. This is because the target audience for classic hits radio is less likely to switch to streaming services and podcasts.

If you're looking for a radio station that plays the greatest hits from all eras, tune in to Absolute Radio today!