The Sooner Store: Your One-Stop Destination for All Things University of Oklahoma Athletics

The Ultimate Sooner Store Experience: A Hub for Fans and Alumni

The Sooner Store is the official merchandise retailer for the University of Oklahoma Athletics, offering an unparalleled selection of gear, apparel, and collectibles for Sooner fans and alumni. With multiple locations across the state and an extensive online store, the Sooner Store has everything you need to show your Sooner pride.

Extensive Selection: From Game Day Essentials to Commemorative Memorabilia

Game Day Gear:
- Jerseys, T-shirts, shorts, hats, and more featuring the iconic OU logo and crimson and cream colors
- Tailgating supplies, including grills, coolers, and chairs
- Spirit items, such as megaphones, banners, and face paint

Apparel and Accessories:
- Casual clothing, including hoodies, sweatpants, and t-shirts
- Dressy attire, such as polos, button-downs, and dresses
- Accessories, including jewelry, scarves, and keychains

Collectibles and Memorabilia:
- Autographed jerseys and helmets
- Limited edition prints and artwork
- Commemorative items celebrating past and present Sooner teams and players

Convenient Locations and Online Shopping

Physical Stores:
- Norman: 1286 Asp Avenue
- Oklahoma City: 10652 North May Avenue
- Tulsa: 9420 South Memorial Drive
- Stillwater: 2221 North Boomer Road

Online Store:
- 24/7 access to the entire Sooner Store inventory
- Convenient online ordering and secure payment processing
- Fast and reliable shipping options

Exclusive Benefits for Members

Join the Sooner Store Rewards Program to enjoy exclusive benefits, including:

• Early access to new releases and promotions
• Discounts on qualifying purchases
• Special events and members-only gatherings
• Loyalty points redeemable for free merchandise

The Social Responsibility Commitment

The Sooner Store is committed to giving back to the community. A portion of all sales is donated to the University of Oklahoma Foundation, which supports scholarships, academic programs, and community outreach initiatives.

Exploring New Avenues for Sooner Store Success

Expanding into New Markets: Digital and Experiential Retail

Digital Expansion:
- Leveraging social media platforms and influencer marketing to reach a wider audience
- Creating a seamless omnichannel experience that integrates online and in-store shopping

Experiential Retail:
- Hosting events and pop-up shops that offer unique and immersive shopping experiences
- Establishing pop-up locations in high-traffic tourist areas or at special events

Exploring New Product Lines: Catering to Niche Markets

Art and Culture:
- Collaborating with local artists to create exclusive Sooner-themed artwork and merchandise
- Offering limited edition prints and sculptures that celebrate the university's rich history and traditions

Lifestyle and Wellness:
- Expanding into lifestyle products, such as home décor, fitness gear, and travel accessories
- Partnering with health and wellness brands to offer Sooners-branded fitness trackers, nutrition supplements, and other wellness products

Strengthening Community Connections: Fostering Fan Engagement

Community Outreach:
- Sponsoring local youth sports teams and community events
- Hosting workshops and clinics to promote the sport of football and other athletic disciplines

Fan Appreciation Events:
- Organizing autograph signings, meet-and-greets, and exclusive fan experiences
- Recognizing the achievements and contributions of loyal Sooners fans

Tables: Key Insights into Sooner Store Operations

Table 1: Sales Revenue by Product Category (2022)

Table 2: Top-Selling Products (2022)

Table 3: Customer Demographics (2023)