Verasity Crypto: The Future of Online Video Advertising

Verasity Technologies is a blockchain-based platform that aims to revolutionize the online video advertising industry. The company's mission is to create a fair and transparent ecosystem where content creators, viewers, and advertisers can all benefit.

The Problem with Online Video Advertising

The current online video advertising landscape is plagued by fraud, inefficiency, and a lack of transparency. According to a study by the Interactive Advertising Bureau (IAB), ad fraud costs advertisers an estimated $19 billion each year. This fraud takes many forms, including fake views, bots, and click farms.

In addition to ad fraud, the current system is also inefficient. Advertisers often have to pay high fees to middlemen, such as ad networks and exchanges. These fees can eat into their profits and make it difficult for them to reach their target audience.

Verasity's Solution

Verasity's blockchain-based platform addresses the problems with online video advertising by providing:

• Transparency: Verasity uses a transparent ledger to track all video views and ad impressions. This makes it impossible for advertisers to commit fraud or inflate their results.
• Efficiency: Verasity's platform eliminates the need for middlemen, which reduces costs for advertisers and increases their ROI.
• Fairness: Verasity's platform rewards content creators for their work. Creators earn tokens for each view their videos receive, which they can then use to cash out or reinvest in their content.

Benefits of Using Verasity

There are many benefits to using Verasity's platform, including:

• Reduced ad fraud: Verasity's transparent ledger makes it impossible for advertisers to commit fraud.
• Increased efficiency: Verasity's platform eliminates the need for middlemen, which reduces costs for advertisers and increases their ROI.
• Fairness: Verasity's platform rewards content creators for their work.
• Improved user experience: Verasity's platform provides viewers with a better ad experience. Viewers are less likely to see irrelevant or intrusive ads, and they can earn rewards for watching videos.

How Verasity Works

Verasity's platform uses a proprietary technology called Proof-of-View (PoV). PoV is a consensus mechanism that verifies video views in a decentralized manner. This makes it impossible for advertisers to commit fraud or inflate their results.

Verasity's Partnership with Samsung

In 2021, Verasity announced a partnership with Samsung Electronics. Samsung is one of the world's largest manufacturers of smart TVs, and the partnership will allow Verasity to bring its platform to a wide audience.

Verasity's Roadmap

Verasity has a roadmap of ambitious plans for the coming years. The company is working on developing new features for its platform, such as:

• Proof-of-Attention: PoA is a new consensus mechanism that will reward viewers for paying attention to ads.
• Verasity Marketplace: The Verasity Marketplace will allow content creators to sell their videos directly to advertisers.
• Verasity Fund: The Verasity Fund will provide funding to content creators to help them produce high-quality videos.

Conclusion

Verasity Technologies is a revolutionary startup that is poised to change the online video advertising industry. The company's blockchain-based platform provides a fair, transparent, and efficient solution to the problems that plague the current system. Verasity is already working with major partners, such as Samsung, and the company has a roadmap of ambitious plans for the coming years.