7 Brick & Mortar Businesses That Are Thriving in the Digital Age

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7 Brick & Mortar Businesses That Are Thriving in the Digital Age

Brick and mortar businesses are often seen as dinosaurs in the age of e-commerce. But the truth is, many brick and mortar businesses are thriving. In fact, according to a recent study by the National Retail Federation, brick and mortar sales are expected to grow by 3.4% in 2023.

So, what's the secret to success for brick and mortar businesses in the digital age? Here are seven businesses that are doing it right:

Apple

Apple is a master of creating a seamless omnichannel experience for its customers. Customers can shop for Apple products online, in-store, or through the Apple app. Apple also offers free shipping and returns on all online orders.

brick and mortar business

Nike

Nike is another company that has successfully embraced omnichannel retailing. Nike offers a wide range of products, including shoes, clothing, and accessories, both online and in-store. Nike also has a strong loyalty program that rewards customers for their purchases.

Warby Parker

Warby Parker is an online retailer that sells eyeglasses and sunglasses. Warby Parker has a unique business model that allows customers to try on glasses before they buy them. Customers can order five pairs of glasses to try on at home for free. Warby Parker also has a brick and mortar store in New York City.

Bonobos

Bonobos is an online retailer that sells men's clothing. Bonobos has a unique business model that allows customers to try on clothes before they buy them. Customers can order a box of clothes to try on at home for free. Bonobos also has a brick and mortar store in New York City.

Allbirds

Allbirds is an online retailer that sells sustainable shoes and clothing. Allbirds has a unique business model that focuses on sustainability. Allbirds shoes are made from renewable materials, such as wool and eucalyptus fiber. Allbirds also has a brick and mortar store in San Francisco.

7 Brick & Mortar Businesses That Are Thriving in the Digital Age

Glossier

Glossier is an online retailer that sells beauty products. Glossier has a unique business model that focuses on simplicity. Glossier products are designed to be easy to use and affordable. Glossier also has a brick and mortar store in New York City.

Casper

Casper is an online retailer that sells mattresses and bedding. Casper has a unique business model that focuses on convenience. Casper mattresses are shipped directly to customers' homes in a box. Casper also has a brick and mortar store in New York City.

These are just a few examples of brick and mortar businesses that are thriving in the digital age. By embracing omnichannel retailing, offering unique products and services, and focusing on customer experience, these businesses have found a way to succeed in the face of competition from online retailers.

Why Brick & Mortar Businesses Matter

Brick and mortar businesses matter for a number of reasons. First, they provide a physical presence for businesses. This can be important for businesses that want to build relationships with their customers and create a sense of community. Second, brick and mortar businesses can offer a more personalized shopping experience than online retailers. Customers can interact with sales associates, try on products, and get advice on what to buy. Third, brick and mortar businesses can provide a sense of security for customers. Customers know that they can always go to a physical store to return a product or get help with a purchase.

Benefits of Brick & Mortar Businesses

There are a number of benefits to shopping at brick and mortar businesses. First, customers can interact with sales associates and get advice on what to buy. This can be helpful for customers who are not sure what they are looking for or who need help finding the right product. Second, customers can try on products before they buy them. This can help customers avoid buying products that do not fit or that they do not like. Third, customers can return products to a physical store. This can be more convenient than returning products to an online retailer.

Common Mistakes to Avoid

There are a number of common mistakes that brick and mortar businesses can make. First, they can fail to embrace omnichannel retailing. Omnichannel retailing is the process of providing a seamless shopping experience across all channels, including online, in-store, and mobile. Brick and mortar businesses that fail to embrace omnichannel retailing will be at a competitive disadvantage to online retailers. Second, brick and mortar businesses can fail to offer unique products and services. In order to compete with online retailers, brick and mortar businesses need to offer products and services that cannot be found online. Third, brick and mortar businesses can fail to focus on customer experience. Customer experience is key to success in the retail industry. Brick and mortar businesses need to focus on providing a positive customer experience in order to succeed.

How to Generate Ideas for New Applications

One way to generate ideas for new applications is to think about the pain points of customers. What are the problems that customers face when shopping? What are the unmet needs of customers? Once you have identified the pain points of customers, you can start to think about how to develop new applications that can solve these problems and meet these needs.

Another way to generate ideas for new applications is to think about the motivations of customers. What are the reasons why customers shop at brick and mortar businesses? What are the benefits that customers seek when they shop at brick and mortar businesses? Once you have identified the motivations of customers, you can start to think about how to develop new applications that can tap into these motivations and provide customers with the benefits they seek.

Tables

Table 1: Pain Points of Customers

Pain Point	Description
Not being able to find the right product	Customers often have difficulty finding the right product when shopping online. This can be due to a number of factors, such as the lack of product information, the lack of product reviews, and the difficulty of navigating online stores.
Not being able to try on products before buying them	Customers often cannot try on products before buying them when shopping online. This can be a problem for customers who are not sure what size to buy or who want to make sure that the product fits well.
Not being able to return products easily	Customers often find it difficult to return products when shopping online. This can be due to a number of factors, such as the high cost of shipping, the lack of a physical store to return the product to, and the difficulty of dealing with customer service.

Table 2: Motivations of Customers

Apple

Motivation	Description
Wanting to interact with sales associates	Customers often want to interact with sales associates when shopping. This is because sales associates can provide advice on what to buy, help customers find the right product, and answer questions.
Wanting to try on products before buying them	Customers often want to try on products before buying them. This is because trying on products can help customers avoid buying products that do not fit or that they do not like.
Wanting to return products easily	Customers often want to be able to return products easily. This is because returning products can be a hassle, and customers want to avoid having to deal with the hassle of returning products.

Table 3: Common Mistakes to Avoid

Mistake	Description
Failing to embrace omnichannel retailing	Brick and mortar businesses that fail to embrace omnichannel retailing will be at a competitive disadvantage to online retailers.
Failing to offer unique products and services	In order to compete with online retailers, brick and mortar businesses need to offer products and services that cannot be found online.
Failing to focus on customer experience	Customer experience is key to success in the retail industry. Brick and mortar businesses need to focus on providing a positive customer experience in order to succeed.

Table 4: Benefits of Brick & Mortar Businesses

Benefit	Description
Can interact with sales associates	Customers can interact with sales associates when shopping at brick and mortar businesses. This can be helpful for customers who are not sure what they are looking for or who need help finding the right product.
Can try on products before buying them	Customers can try on products before buying them when shopping at brick and mortar businesses. This can help customers avoid buying products that do not fit or that they do not like.
Can return products easily	Customers can return products easily when shopping at brick and mortar businesses. This can be more convenient than returning products to an online retailer.