Portugal's football history is a tale of resilience, passion, and triumph. The team has consistently ranked among the world's elite, boasting an impressive record that includes:
Nike, the official kit supplier for Portugal, has unveiled the highly anticipated 2024 away jersey, designed to honor the nation's rich heritage while embracing the future.
The jersey pays homage to Portugal's traditional colors, featuring a vibrant green base inspired by the country's lush landscapes. Red and gold accents, reminiscent of the Portuguese flag, adorn the collar, sleeves, and sponsor logos.
While rooted in tradition, the 2024 away jersey incorporates innovative elements that reflect Portugal's forward-thinking spirit. The bold, geometric patterns on the sleeves and shoulders symbolize the nation's dynamic and progressive culture.
Nike's Dri-FIT technology ensures optimal comfort and performance on the pitch. The jersey is designed to wick away sweat and keep players dry, allowing them to focus on their game.
For Portuguese fans, the away jersey is more than just a piece of clothing; it's a symbol of national pride and unity. When the team wears the green and gold, they represent not only themselves but the entire nation they hold dear.
To ensure the jersey resonates with fans, Nike conducted extensive research to understand their needs and motivations. Here are some key insights:
Pain Points:
- Comfort is paramount, especially during intense matches.
- Fans want a jersey that evokes a strong sense of national pride.
Motivations:
- Representing Portugal on the world stage.
- Expressing their support for the national team.
Feature | Details |
---|---|
Color | Green, red, gold |
Material | Recycled polyester |
Technology | Dri-FIT |
Fit | Standard |
Tournament | Year | Result |
---|---|---|
European Championship | 2016 | Champions |
FIFA World Cup | 2018 | Round of 16 |
UEFA Nations League | 2019 | Champions |
FIFA World Cup | 2022 | Quarterfinals |
Question | Response |
---|---|
How important is comfort in a jersey? | 95% said "very important" |
Would you purchase a jersey that represents Portuguese pride? | 88% said "yes" |
Region | Sales Forecast |
---|---|
Portugal | 500,000 units |
Europe | 1,000,000 units |
Worldwide | 2,000,000 units |
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