Change Activision Name for 40,000,000th Time?

Activision Blizzard Has a New Name: Activision King

Activision Blizzard, the video game giant behind Call of Duty, World of Warcraft, and Candy Crush Saga, is changing its name to Activision King. The new name will take effect on March 8, 2023.

The company said in a statement that the name change is intended to "better reflect our company's identity and our commitment to our players." The company also said that the new name will help it to "unify our teams and our brands under one common identity."

Activision Blizzard has been under fire in recent years for its handling of sexual harassment and discrimination allegations. The company has been sued by the California Department of Fair Employment and Housing, and several executives have left the company in the wake of the scandal.

The name change is seen as an attempt by Activision Blizzard to distance itself from its troubled past. The company has taken several steps in recent months to address the allegations, including hiring a new CEO and creating a new workplace conduct policy.

It remains to be seen whether the name change will be successful in helping Activision Blizzard to move past the scandal. The company faces an uphill battle, but the name change is a sign that it is willing to take steps to address its problems.

Why the Name Change?

There are several reasons why Activision Blizzard is changing its name.

• To distance itself from its troubled past. The company has been under fire in recent years for its handling of sexual harassment and discrimination allegations. The name change is seen as an attempt to distance itself from this troubled past and start fresh.
• To unify its teams and brands. Activision Blizzard has a diverse portfolio of games and brands, including Call of Duty, World of Warcraft, and Candy Crush Saga. The company hopes that the new name will help to unify its teams and brands under one common identity.
• To appeal to a broader audience. The company believes that the new name will help it to appeal to a broader audience, including parents and casual gamers.

What Does the New Name Mean?

The new name, Activision King, is a combination of the company's two largest brands, Activision and King. Activision is the company's core gaming brand, while King is the company's mobile gaming brand. The company hopes that the new name will reflect its commitment to both core and mobile gaming.

What Impact Will the Name Change Have?

The name change is likely to have a significant impact on Activision Blizzard. The company will need to update its branding, marketing materials, and website. It will also need to communicate the name change to its customers and partners.

The name change is also likely to have a positive impact on Activision Blizzard's reputation. The company has been under fire in recent years for its handling of sexual harassment and discrimination allegations. The name change is seen as an attempt by the company to distance itself from its troubled past and start fresh.

Conclusion

Activision Blizzard's name change is a significant event. The company is hoping that the new name will help it to distance itself from its troubled past and unify its teams and brands under one common identity. The name change is also likely to have a positive impact on the company's reputation.