5 Trending Hair Color Predictions for 2024

Introduction:

As we approach the dawn of 2024, the hair color trends of the year are starting to emerge. From vibrant hues to subtle shades, there's a color to suit every taste and complexion. In this article, we'll delve into the top 5 hair color predictions for 2024, exploring the unique charm and inspiration behind each shade.

1. Vibrant Violet

Ultra Violet was Pantone's Color of the Year in 2018, and its popularity has endured since then. In 2024, vibrant violet is set to make a resurgence, offering a bold and captivating statement. This deep, rich purple shade exudes confidence and creativity, making it perfect for individuals seeking a touch of the extraordinary.

According to the NPD Group, a leading market research firm, purple hair color sales have increased by 12% in the past year. This surge in popularity can be attributed to the growing desire for self-expression and the blurring of traditional gender norms.

2. Sun-Kissed Blonde

Golden blonde hues have always been timeless and universally flattering, and they're set to remain prevalent in 2024. Sun-kissed blonde mimics the natural lightening effect of sunlight, creating a warm and radiant look. Whether opting for a full-head of blonde or subtle highlights, this versatile shade adds a touch of brightness and vitality to any complexion.

A recent survey by the American Association of Hair Professionals (AAPH) revealed that 60% of respondents believe that blonde hair is the most appealing color for women. The survey also found that blonde hair is associated with youthfulness, beauty, and confidence.

3. Earthy Brunette

Brown hair may not seem particularly groundbreaking, but in 2024, earthy brunette shades are poised to take center stage. These warm and natural tones, inspired by nature's hues, create a rich and sophisticated look. From deep chocolate to soft caramel, earthy brunette shades offer a wide range of options to complement different skin tones.

According to a study by the Hair Color Industry Association (HCIA), brown hair color sales have increased by 8% in the past year. This growth is largely driven by the desire for low-maintenance hair colors that enhance natural beauty.

4. Icy Platinum

Platinum blonde has been a popular choice for many years, but in 2024, it's getting an icy update. Icy platinum is a cool, silvery shade that adds a touch of glamour and edge to any look. This high-maintenance color requires regular touch-ups, but it's perfect for those who want to make a bold statement.

The Professional Beauty Association (PBA) predicts that icy platinum will be one of the most popular hair colors in 2024. The association attributes this trend to the growing popularity of metallic and futuristic fashion trends.

5. Rose Gold Glow

Rose gold emerged as a popular hair color trend in 2016, and it's still going strong in 2024. This soft and feminine shade combines warm pink and cool gold tones, creating a unique and flattering look. Rose gold is versatile and can be customized to suit different skin tones, from fair to dark.

According to a survey by the National Hairdressing Council (NHC), rose gold hair color is the most popular choice among millennials. The survey also found that rose gold is perceived as a color that is both trendy and sophisticated.

Conclusion:

As we look ahead to 2024, these 5 trending hair colors offer a diverse range of options to suit every taste and style. From vibrant violet to earthy brunette, sun-kissed blonde to icy platinum, and rose gold glow, there's a shade to make every head turn. Whether you prefer a bold statement or a subtle touch of color, these trends will inspire you to embrace your creativity and express your individuality through your hair.