SPH Media Circulation Numbers: A Comprehensive Overview

Introduction

SPH Media (Singapore Press Holdings Limited) is a leading media and communications conglomerate based in Singapore. The company has a wide portfolio of media assets, including newspapers, magazines, radio stations, and online platforms. SPH Media's flagship newspaper, The Straits Times, is the most widely circulated daily newspaper in Singapore.

Circulation Figures

According to the Media Development Authority (MDA) of Singapore, SPH Media's total average daily circulation across all platforms in 2021 was 3.7 million. This figure includes both print and digital circulation.

Print Circulation

• The Straits Times: 300,000
• The Business Times: 40,000
• Lianhe Zaobao: 200,000
• Shin Min Daily News: 150,000
• Tamil Murasu: 10,000

Digital Circulation

• The Straits Times website: 1.5 million monthly unique visitors
• SPH Media News App: 500,000 monthly users

Key Trends

SPH Media's circulation figures have been declining in recent years, as more and more readers are shifting to digital platforms. However, the company's digital circulation has been growing rapidly, and now accounts for a significant majority of its total circulation.

Factors Contributing to the Decline in Print Circulation

• Rising costs of printing and distribution
• Competition from free online news sources
• Changing reading habits of consumers

Factors Contributing to the Growth in Digital Circulation

• Convenience and accessibility of digital platforms
• Growing use of smartphones and tablets
• Expansion of SPH Media's digital offerings

Customer Perspective

SPH Media's customers are facing a number of challenges, including:

• Information overload and fragmentation
• Need for reliable and credible news sources
• Increasing demand for personalized content
• Changing media consumption habits

Creative New Word: "Contextualization"

To address these challenges, SPH Media is focusing on "contextualization" - providing relevant and personalized news and content to readers based on their interests and preferences. This involves using artificial intelligence and machine learning to tailor content to each individual reader.

Effective Strategies

SPH Media is implementing a number of strategies to maintain and grow its circulation, including:

• Investing in digital transformation
• Developing new and innovative content formats
• Expanding its reach into new markets
• Partnering with other media companies and platforms
• Offering value-added services to subscribers

Key Tables

Table 1: SPH Media Print Circulation

Table 2: SPH Media Digital Circulation

Table 3: Factors Contributing to the Decline in Print Circulation

Table 4: Factors Contributing to the Growth in Digital Circulation

FAQs

1. What is SPH Media's total circulation?
SPH Media's total average daily circulation across all platforms in 2021 was 3.7 million.

2. What is the most widely circulated newspaper in Singapore?
The Straits Times, SPH Media's flagship newspaper, is the most widely circulated daily newspaper in Singapore.

3. How is SPH Media responding to the decline in print circulation?
SPH Media is investing in digital transformation, developing new and innovative content formats, expanding its reach into new markets, partnering with other media companies and platforms, and offering value-added services to subscribers.

4. What is SPH Media's strategy for growth?
SPH Media's strategy for growth includes a focus on "contextualization" - providing relevant and personalized news and content to readers based on their interests and preferences.

5. How is SPH Media adapting to changing customer needs?
SPH Media is using artificial intelligence and machine learning to tailor content to each individual reader's interests and preferences.

6. What are some of the key challenges facing SPH Media?
SPH Media is facing a number of challenges, including information overload and fragmentation, the need for reliable and credible news sources, the increasing demand for personalized content, and changing media consumption habits.