SPH Media Circulation Numbers: A Deep Dive Into the Landscape

Introduction

SPH Media, a leading media conglomerate in Singapore, plays a significant role in shaping the media landscape in the country. Its publications, including newspapers, magazines, and online platforms, reach a wide audience across various demographics. This article delves into the latest circulation numbers of SPH Media's various publications, providing insights into the reach and influence of this media giant.

Newspaper Circulation

The Straits Times: 319,000 copies (as of October 2022)

The Straits Times, Singapore's leading English-language newspaper, maintains a strong circulation. According to Nielsen Media Index (NMI), the paper reaches an estimated 319,000 individuals on an average weekday, solidifying its position as the most widely read newspaper in Singapore.

Lianhe Zaobao: 224,000 copies (as of October 2022)

Lianhe Zaobao, the leading Chinese-language newspaper in Singapore, boasts a circulation of approximately 224,000 copies on an average weekday, as reported by NMI. This indicates the continued strong demand for Chinese-language content among the Chinese-speaking population in Singapore.

Berita Harian: 64,000 copies (as of October 2022)

Berita Harian, Singapore's largest Malay-language newspaper, has a circulation of around 64,000 copies on an average weekday, as per NMI. This suggests that the Malay-speaking audience in Singapore continues to rely on Berita Harian for their news and information.

Tamil Murasu: 19,000 copies (as of October 2022)

Tamil Murasu, the leading Tamil-language newspaper in Singapore, has a circulation of approximately 19,000 copies on an average weekday, according to NMI. This indicates the prevalence of Tamil-language readership in Singapore and the importance of Tamil Murasu in serving this community.

Magazine Circulation

Her World: 83,000 copies (as of October 2022)

Her World, a popular women's lifestyle magazine, has a circulation of roughly 83,000 copies per issue. This suggests that Her World remains a significant source of fashion, beauty, and lifestyle inspiration for women in Singapore.

Harper's Bazaar: 45,000 copies (as of October 2022)

Harper's Bazaar, a premium fashion and lifestyle magazine, has a circulation of approximately 45,000 copies per issue. This indicates that Harper's Bazaar continues to be a sought-after source of luxury and fashion inspiration for discerning readers in Singapore.

Esquire: 28,000 copies (as of October 2022)

Esquire, a lifestyle magazine targeted at men, has a circulation of roughly 28,000 copies per issue. This shows that Esquire maintains its position as a trusted source of entertainment, style, and culture for male readers in Singapore.

Home & Decor: 25,000 copies (as of October 2022)

Home & Decor, a magazine focusing on interior design and home improvement, has a circulation of approximately 25,000 copies per issue. This suggests that the magazine continues to be a resource for homeowners and design enthusiasts in Singapore.

Online Reach

STOMP: 7.3 million monthly unique visitors (as of October 2022)

STOMP, SPH Media's online citizen journalism platform, attracts an impressive 7.3 million monthly unique visitors. This indicates the platform's success in capturing the interest of Singaporeans with its mix of news, social stories, and user-generated content.

The Straits Times: 2.8 million monthly unique visitors (as of October 2022)

The Straits Times' website draws a substantial 2.8 million monthly unique visitors, demonstrating the enduring strength of the brand's online presence. This traffic highlights the importance of digital channels in reaching wider audiences.

Lianhe Zaobao: 2.4 million monthly unique visitors (as of October 2022)

Lianhe Zaobao's website enjoys a strong following of 2.4 million monthly unique visitors, indicating the continued relevance of Chinese-language content online. This traffic underlines the importance of catering to the growing Chinese-speaking population in Singapore.

Implications and Future Trends

The circulation numbers of SPH Media's publications provide valuable insights into the media consumption habits of Singaporeans. The sustained readership of traditional print media, such as newspapers, suggests that print media remains a trusted source of news and information for many. However, the significant online reach of SPH Media's digital platforms highlights the increasing importance of digital channels in engaging audiences.

As the media landscape continues to evolve, it is expected that SPH Media will adapt and innovate to meet the changing needs of consumers. Digital-first strategies, personalized content, and immersive experiences are likely to play a more prominent role in the future.

Conclusion

SPH Media's circulation numbers provide a snapshot of the company's extensive reach and influence in the Singaporean media market. The strong performance of its print and online platforms demonstrates the continued relevance and value of the company's publications. As SPH Media navigates the evolving media landscape, it will be intriguing to observe its strategic initiatives to maintain its leadership position and cater to the evolving preferences of its audience.

Tables

Table 1: SPH Media Newspaper Circulation

Table 2: SPH Media Magazine Circulation

Table 3: SPH Media Online Reach

Table 4: SPH Media Circulation Trends