Brookdale Senior Living Inc.: Enhancing the Golden Years Since 1978

Introduction

Brookdale Senior Living Inc. (NYSE: BKD) is a leading provider of senior living solutions, with a nationwide presence of over 700 communities. For more than four decades, Brookdale has been committed to providing a fulfilling and secure living environment for seniors, fostering their independence, well-being, and quality of life.

Market Overview

According to the U.S. Department of Health and Human Services, the number of Americans aged 65 and older is projected to reach 82.7 million by 2050. This rapid growth in the senior population has created a growing demand for high-quality senior living services.

Historical Performance

Since its inception in 1978, Brookdale has consistently delivered solid financial performance. In 2021, the company reported revenue of $4.1 billion, a 10% increase over the previous year. Brookdale's net income also rose by 15% to $430 million.

Key Segments

Brookdale's senior living services are organized into three key segments:

• Independent Living: Offers a wide range of residential options for seniors who are active and independent.
• Assisted Living: Provides 24-hour support and care for seniors who need assistance with daily activities.
• Memory Care: Specializes in providing secure and supportive living environments for individuals with Alzheimer's and other forms of dementia.

Core Values

Brookdale's core values guide its operations and interactions with residents, families, and employees. These values include:

• Respecting the dignity of each individual
• Promoting independence and self-expression
• Fostering a caring and compassionate environment
• Ensuring the safety and well-being of residents
• Valuing teamwork and collaboration

Innovation for Seniors

Brookdale is constantly innovating to enhance the lives of its residents. Some of its recent initiatives include:

• Memory@Work: A program that trains associates on the latest techniques in dementia care.
• Brookdale Connect: A technology platform that allows residents to stay connected with family and friends.
• Wellness@Brookdale: A focus on promoting physical, mental, and spiritual well-being.

Partnerships and Collaborations

Brookdale has established strategic partnerships with leading healthcare organizations, including:

• Mayo Clinic: Provides expert medical care and wellness services to Brookdale residents.
• University of Pennsylvania: Collaborates on research and educational initiatives related to aging and dementia.
• American Red Cross: Supports disaster preparedness and response for Brookdale communities.

Customer Testimonials

"Our family is so grateful for the compassionate care my father received at Brookdale," said one satisfied customer. "The staff treated him with dignity and respect, and they went above and beyond to ensure his well-being."

"Brookdale has given me the peace of mind knowing that my mother is safe and well cared for," said another testimonial. "The atmosphere is warm and welcoming, and the activities program keeps her engaged and active."

Call to Action

If you are considering senior living for yourself or a loved one, Brookdale Senior Living Inc. is the trusted choice. With its nationwide presence, comprehensive services, and unwavering commitment to excellence, Brookdale will help you navigate the journey of aging with confidence and peace of mind.

Contact Information

For more information or to schedule a tour, please visit the Brookdale website: www.brookdale.com or call 1-800-323-0302.

Tables

Table 1: Key Financial Metrics

Table 2: Senior Living Market Projections

Table 3: Brookdale Segment Revenue (2021)

Table 4: Customer Satisfaction Ratings