SPH Media Circulation Numbers: A Comprehensive Breakdown

SPH Media, a leading media company in Singapore, has a diverse portfolio of publications that reach a wide audience. Here's an in-depth look at their circulation numbers:

Key Figures

• 1.2 million: Total print circulation of all SPH Media publications
• 974,000: Circulation of The Straits Times, Singapore's largest English-language newspaper
• 401,000: Circulation of Lianhe Zaobao, Singapore's largest Chinese-language newspaper
• 229,000: Circulation of Tamil Murasu, Singapore's only Tamil-language newspaper
• 2 million: Reach of SPH Media's digital platforms

Circulation Trends

Print Circulation

• Print circulation has declined in recent years due to the rise of digital media.
• However, The Straits Times and Lianhe Zaobao remain dominant players in their respective market segments.

Digital Circulation

• Digital circulation has grown steadily in recent years.
• SPH Media's digital platforms, including straitstimes.com and zaobao.com, have a significant reach.

Market Share

Print Market Share

• The Straits Times: 70%
• Lianhe Zaobao: 60%
• Tamil Murasu: 90%

Digital Market Share

• straitstimes.com: 50%
• zaobao.com: 40%

Target Audience

Print

• The primary audience for SPH Media's print publications is Singapore's older generation (55+) and those who prefer to consume news on physical rather than electronic platforms.

Digital

• SPH Media's digital platforms target a younger, more tech-savvy audience who consume news on mobile devices and social media.

Media Consumption Habits

SPH Media Audience Research

• A study by SPH Media's research division found that:
  • 75% of Singaporeans read SPH Media newspapers regularly.
  • 60% of Singaporeans visit SPH Media's digital platforms daily.
  • 50% of Singaporeans use SPH Media's mobile apps.

Value Proposition

SPH Media's Value Proposition

• SPH Media's publications provide trusted, reliable news and information to Singaporeans.
• SPH Media's digital platforms offer a wide range of content and engagement features.
• SPH Media has a strong brand reputation and is committed to providing quality journalism.

Future Prospects

SPH Media's Future Prospects

• SPH Media is well-positioned to continue delivering value to its audience in the future.
• The company is investing in digital innovation and expanding its reach into new markets.

Additional Insights

Key Trends Related to SPH Media

• The rise of digital media
• The changing media consumption habits of Singaporeans
• The importance of trusted and reliable journalism

Innovative Applications of SPH Media's Data

• Data analytics to tailor personalized news experiences
• Machine learning to enhance content discovery
• Artificial intelligence to automate news production processes