Sheng Siong Singapore: 10,000+ Reasons to Shop for Groceries

Introduction

Sheng Siong Group Ltd. (SSG) is Singapore's leading value supermarket chain. Since 1985, we have been committed to providing customers with fresh, affordable and quality products. With over 60 outlets islandwide, including 5 new ones this year, we are conveniently located to serve shoppers' daily needs.

Our Mission: To be the preferred one-stop grocery destination for all Singaporeans by providing an exceptional shopping experience with a wide range of quality, fresh and affordable products.

Our Values:
* Customer Satisfaction
* Integrity
* Innovation
* Excellence
* Teamwork

Sheng Siong's History and Operations

Humble Beginnings

Sheng Siong was founded in 1985 as a single grocery store in Ang Mo Kio. Over the years, we have grown into a leading supermarket chain in Singapore with a strong track record of profitability and growth.

Focus on Value and Affordability

Sheng Siong has always focused on providing value and affordability to our customers. We believe that everyone deserves access to fresh and quality groceries at reasonable prices. Our tagline, "Always Fresh, Always Value," reflects our commitment to this principle.

Wide Variety of Products

We offer a wide variety of products to meet the needs of our diverse customer base. Our assortment includes fresh produce, meat, seafood, dairy, frozen foods, household essentials, and health and beauty products.

Islandwide Presence

With over 60 outlets islandwide, Sheng Siong is conveniently located to serve the needs of shoppers in every neighborhood. Our stores are typically located in heartland areas, ensuring that residents have easy access to fresh and affordable groceries.

Sheng Siong's Financial Performance

Sheng Siong has a strong track record of financial performance. In the past five years, our revenue has grown at a CAGR of 10%, while our net profit has grown at a CAGR of 12%.

Key Financial Indicators

Sheng Siong's Innovations

Sheng Siong is committed to innovation to meet the changing needs of our customers. In recent years, we have introduced several new products and services to enhance the shopping experience.

Sheng Siong eStore

In response to the growing demand for online grocery shopping, we launched our eStore in 2020. The eStore allows customers to conveniently shop for groceries from the comfort of their own homes. Customers can choose from a wide variety of products and have them delivered to their doorstep at a convenient time.

Sheng Siong Go

For customers who want the convenience of online shopping without the delivery fee, we offer Sheng Siong Go. Sheng Siong Go allows customers to order their groceries online and collect them at their preferred Sheng Siong outlet at a designated time slot.

Sheng Siong Premium

Sheng Siong Premium is our brand of premium quality products. These products are carefully selected from around the world to meet the needs of discerning customers who demand the best.

Sheng Siong's Sustainability Initiatives

Sheng Siong is committed to sustainability and reducing our environmental impact. We have implemented several initiatives to reduce our carbon emissions, conserve water, and recycle waste.

Use of Renewable Energy

We have installed solar panels on the rooftops of our warehouses and distribution centers. These solar panels generate electricity from renewable sources, reducing our reliance on fossil fuels.

Water Conservation

We have installed water-saving devices in our stores and warehouses. These devices reduce our water consumption by up to 30%.

Waste Reduction

We have implemented a comprehensive waste management program that includes recycling, composting, and incineration. We aim to reduce our landfill waste by 50%.

Sheng Siong's Awards and Recognition

Sheng Siong has been recognized for our commitment to quality, value, and innovation. Over the years, we have received numerous awards, including:

• Singapore Trusted Brand (2021)
• Asia's Best Value Supermarket (2020)
• Reader's Digest Trusted Brand (2019)

Sheng Siong's Future Plans

Sheng Siong is committed to continued growth and innovation. We are investing in new stores, expanding our product offerings, and enhancing the shopping experience for our customers.

Expansion Plans

We plan to open 10 new stores by 2025. These new stores will be located in areas where we currently have limited presence.

Product Innovation

We are constantly developing new products to meet the changing needs of our customers. In the coming years, we will focus on introducing more healthy, convenient, and sustainable products.

Customer Service

We believe that customer service is the key to success. We are committed to providing our customers with a positive and enjoyable shopping experience. We will continue to invest in training our staff and providing excellent customer service.

Conclusion

Sheng Siong is committed to being the preferred one-stop grocery destination for all Singaporeans. We will continue to provide our customers with fresh, affordable and quality products, in a convenient and enjoyable shopping environment.

FAQs

1. What is Sheng Siong's mission?

• Our mission is to be the preferred one-stop grocery destination for all Singaporeans by providing an exceptional shopping experience with a wide range of quality, fresh and affordable products.

2. What are Sheng Siong's values?

• Our values are customer satisfaction, integrity, innovation, excellence, and teamwork.

3. How many Sheng Siong outlets are there in Singapore?

• We have over 60 outlets islandwide, including 5 new ones this year.

4. What is Sheng Siong eStore?

• Sheng Siong eStore is our online grocery shopping platform that allows customers to conveniently shop for groceries from the comfort of their own homes.

5. What is Sheng Siong Go?

• Sheng Siong Go allows customers to order their groceries online and collect them at their preferred Sheng Siong outlet at a designated time slot.

6. What is Sheng Siong Premium?

• Sheng Siong Premium is our brand of premium quality products that are carefully selected from around the world to meet the needs of discerning customers who demand the best.

7. What are Sheng Siong's sustainability initiatives?

• We are committed to sustainability and reducing our environmental impact. We have implemented several initiatives to reduce our carbon emissions, conserve water, and recycle waste.

8. What are Sheng Siong's future plans?

• We are committed to continued growth and innovation. We are investing in new stores, expanding our product offerings, and enhancing the shopping experience for our customers.

Tables

Table 1: Sheng Siong's Financial Performance

Table 2: Sheng Siong's Store Locations

Table 3: Sheng Siong's Product Categories

Table 4: Sheng Siong's Sustainability Initiatives