In the 2016 season, Colin Kaepernick, then the quarterback of the San Francisco 49ers, sparked a global movement by kneeling during the national anthem in protest against police brutality and racial injustice. His #7 jersey quickly became a symbol of this protest, as it was worn by supporters and protesters alike.
Impact on Sales
The kneeling controversy had a significant impact on Kaepernick's jersey sales. According to ESPN, in the week following his first protest, he sold over $500,000 worth of jerseys, making him the NFL's top-selling jersey.
The Boycott and Nike's Support
In response to Kaepernick's protest, some people called for a boycott of Nike, which sponsors Kaepernick. However, Nike stood by him, launching a campaign featuring the slogan "Believe in something. Even if it means sacrificing everything."
Legacy of the #7 Jersey
Kaepernick's #7 jersey has become an iconic symbol of protest and progress. It has been featured in art exhibitions and worn by activists around the world. It is a reminder of the fight for racial justice and the importance of standing up for what you believe in.
Player | Jersey Number | Year | Protest |
---|---|---|---|
Colin Kaepernick | 7 | 2016 | Kneeling during the national anthem |
Michael Bennett | 72 | 2016 | Holding up a black jersey during warm-ups |
Eric Reid | 35 | 2016 | Kneeling during the national anthem |
Malcolm Jenkins | 27 | 2017 | Kneeling during the national anthem |
Richard Sherman | 25 | 2018 | Wearing a "Mask the Vote" T-shirt |
NFL players have a long history of using their jerseys as a platform for protest. Here are some notable examples:
The use of protest jerseys is likely to continue as players find new and creative ways to use their platform to speak out against injustice and advocate for change. Some possible future applications of protest jerseys include:
Kaepernick's #7 jersey has become an iconic symbol of protest and progress. It is a reminder of the fight for racial justice and the importance of standing up for what you believe in. The use of protest jerseys is likely to continue as players find new and creative ways to use their platform to speak out against injustice and advocate for change.
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