Sheng Siong Group Ltd. (SSG) is a leading supermarket chain in Singapore, with a network of 65 outlets and a growing presence in the region. Founded in 1985, the company has a storied history of growth and innovation that has propelled it to the forefront of the industry.
In its early years, Sheng Siong operated as a small provision shop in Toa Payoh, catering to the needs of the local community. However, under the visionary leadership of Group CEO Mr. Lim Hock Leng, the company embarked on an ambitious expansion plan that saw it open its first supermarket in 1991.
Over the ensuing years, Sheng Siong continued to expand its network of stores, reaching the milestone of 50 outlets in 2013. The company's rapid growth was fueled by its commitment to providing customers with quality products at competitive prices, as well as its emphasis on convenience and customer service.
In 2019, Sheng Siong took another major step forward with the acquisition of NTUC FairPrice's 38 outlets in Malaysia. This transaction strengthened the company's position as a regional player and paved the way for further expansion into neighboring markets.
Today, Sheng Siong Singapore operates as a publicly traded company on the Singapore Exchange. The company's success has been recognized with numerous awards and accolades, including the prestigious "Enterprise 50 Award" from the Singapore Business Federation.
Sheng Siong Singapore prides itself on providing customers with a wide selection of quality products at affordable prices. The company works closely with reputable suppliers to source products from around the world, ensuring that customers have access to the freshest and most in-demand items.
Sheng Siong Singapore understands that convenience is paramount for today's busy consumers. The company's stores are strategically located in high-traffic areas, making it easy for customers to shop for their daily needs. Additionally, Sheng Siong offers a range of convenient services, including:
Sheng Siong Singapore is also renowned for its excellent customer service. The company's staff is trained to be friendly, helpful, and knowledgeable, ensuring that customers have a positive shopping experience.
Sheng Siong Singapore is committed to sustainability and reducing its environmental impact. The company has implemented a number of initiatives to promote sustainability, including:
Sheng Siong Singapore is well-positioned to continue its growth and success in the years to come. The company is investing in new technologies and innovative solutions to enhance the customer experience. Sheng Siong is also expanding its product range and exploring new markets to meet the evolving needs of consumers.
As a leading supermarket chain in Singapore, Sheng Siong is committed to providing customers with quality products, competitive prices, and exceptional service. The company's focus on sustainability and community involvement makes it a truly responsible corporate citizen. With its strong foundation and ambitious growth plans, Sheng Siong Singapore is poised to continue its success story for many years to come.
Store Name | Address | Telephone Number |
---|---|---|
Sheng Siong Ang Mo Kio | 51 Ang Mo Kio Avenue 10 | 6459 8668 |
Sheng Siong Bedok | 204 Bedok North Street 1 | 6442 8528 |
Sheng Siong Bukit Batok | 297 Bukit Batok Street 23 | 6568 9655 |
Sheng Siong Bukit Merah | 113 Bukit Merah Lane 1 | 6270 6966 |
Sheng Siong Bukit Panjang | 903 Bukit Panjang Ring Road | 6769 7222 |
Category | Products |
---|---|
Fresh produce | Fruits, vegetables, meat, seafood |
Groceries | Canned goods, pasta, rice, cereals |
Dairy products | Milk, yogurt, cheese |
Frozen foods | Ice cream, pizzas, ready meals |
Household items | Cleaning supplies, toiletries, paper products |
Service | Description |
---|---|
Online shopping | Order groceries online and have them delivered to your home or office |
Click-and-collect | Order groceries online and pick them up at your preferred Sheng Siong store |
Mobile app | Access exclusive promotions, discounts, and loyalty rewards |
Price matching | Sheng Siong will match the price of an item if you find it cheaper at another supermarket |
Initiative | Description |
---|---|
Energy efficiency | Installed energy-efficient lighting and refrigeration systems in stores |
Waste reduction | Implemented a comprehensive waste management program to reduce waste and promote recycling |
Community involvement | Actively supports local charities and community organizations through its Corporate Social Responsibility (CSR) program |
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