Wastes Magic: 3,000,000,000,000 Ways to Lose Customers

You're Losing Customers Like Crazy ...
Don't believe me?
Let me ask you a few questions:

1. Do you ever have customers who don't come back?
2. Has your renewal rate ever been less than 100%?
3. Do you ever get any complaints?

If you answered "yes" to any of these questions, then you're wasting magic.
And it's costing you a lot of money.

What is Wastes Magic?

Wastes magic is anything that makes it harder for customers to do business with you.


It can be anything from a confusing website to a rude customer service representative.

How Much Is Wastes Magic Costing You?

According to the National Retail Federation, U.S. businesses lose $62 billion each year due to poor customer service.
That's a lot of money!

5 Common Types of Wastes Magic

Here are five of the most common types of wastes magic:

1. Inconsistent customer service. Customers expect to be treated the same way every time they interact with your company. If they don't, they're likely to get frustrated and take their business elsewhere.
2. Confusing or difficult-to-use website. Your website is often the first impression that customers will have of your company. If it's hard to navigate or find information, they're likely to leave and go to a competitor.
3. Long wait times. Customers don't like to wait. If they have to wait too long for service, they're likely to get impatient and leave.
4. Hidden fees. Customers hate surprises. If they find out about hidden fees after they've already made a purchase, they're likely to be angry and less likely to do business with you again.
5. Poor product quality. Customers expect to receive high-quality products when they do business with you. If they don't, they're likely to be disappointed and less likely to buy from you again.

Summary and Call to Action

Wastes magic can cost your business a lot of money.


If you want to keep customers coming back, it's important to eliminate as much wastes magic as possible.


Here are a few tips:

1. Make sure your customer service is consistently excellent.
2. Create a website that is easy to navigate and find information.
3. Reduce wait times as much as possible.
4. Be transparent about all fees and costs.
5. Sell high-quality products that meet customers' expectations.

By following these tips, you can reduce wastes magic and keep customers coming back for more.