AU Conversion: The Ultimate Guide to Boosting Your App's Revenue

In the ever-evolving world of mobile apps, app usage metric is crucial for app success. One of the most important metrics for app developers is AU conversion, which measures the percentage of users who take a desired action, such as making a purchase or signing up for a subscription. By understanding AU conversion, app developers can optimize their apps to increase revenue and improve user engagement.

What is AU Conversion?

AU conversion, also known as activation conversion, is the process of converting a new or existing user into an active user. An active user is someone who has taken a specific action within the app, such as making a purchase, signing up for a subscription, or completing a certain level of the game.

Why is AU Conversion Important?

AU conversion is important because it directly impacts an app's revenue. The more users who convert to active users, the more revenue the app will generate. Additionally, AU conversion is an indicator of user engagement. A high AU conversion rate means that users are finding value in the app and are more likely to continue using it.

How to Measure AU Conversion

The formula for calculating AU conversion is:

AU Conversion Rate = (Number of Active Users / Number of New or Existing Users) * 100

For example, if an app has 100,000 new or existing users and 20,000 of them convert to active users, the AU conversion rate would be 20%.

Factors that Affect AU Conversion

Several factors can affect AU conversion, including:

• App design and UX: The app's design and UX should be easy to use and navigate. Users should be able to find what they're looking for quickly and easily.
• App features: The app should offer features that are valuable to users. These features could include anything from in-app purchases to social networking functionality.
• App marketing: The app's marketing should reach the right audience and generate interest in the app.
• App pricing: The app's pricing should be competitive and affordable for users.
• App updates: The app should be regularly updated with new features and bug fixes.

Strategies to Improve AU Conversion

There are several strategies that app developers can use to improve AU conversion, including:

• Optimize the app's design and UX: Make sure the app is easy to use and navigate. Use clear and concise language, and make sure the app is visually appealing.
• Add valuable features: Offer features that are valuable to users. These features could include anything from in-app purchases to social networking functionality.
• Market the app effectively: Reach the right audience with your app's marketing. Use a variety of channels to promote the app, and make sure the messaging is compelling.
• Price the app competitively: Make sure the app's pricing is competitive and affordable for users. Consider offering a free trial or freemium model to attract new users.
• Update the app regularly: Regularly update the app with new features and bug fixes. This will keep users engaged and coming back for more.

Case Studies

There are several case studies of apps that have successfully improved their AU conversion. For example, the app Duolingo increased its AU conversion rate by 20% by redesigning its onboarding process. The app Tinder increased its AU conversion rate by 30% by adding a new feature that allowed users to swipe left or right to like or dislike potential matches.

Conclusion

AU conversion is a critical metric for app developers. By understanding AU conversion, app developers can optimize their apps to increase revenue and improve user engagement. There are several strategies that app developers can use to improve AU conversion, including optimizing the app's design and UX, adding valuable features, marketing the app effectively, pricing the app competitively, and updating the app regularly.

Additional Resources

• App Annie: The Ultimate Guide to App Store Optimization
• Google Play: Best Practices for App Success
• Apple: App Store Optimization Guide
• Flurry: The State of Mobile App Engagement

Keywords

• AU conversion
• Activation conversion
• App revenue
• User engagement
• App design
• App UX
• App features
• App marketing
• App pricing
• App updates

Tables

Table 1: Factors that Affect AU Conversion

Table 2: Strategies to Improve AU Conversion

Table 3: Case Studies of Apps that Improved AU Conversion

Table 4: Additional Resources